Education Forward Arizona

Director of Marketing and Communications · Present

• Lead integrated marketing and communications strategy supporting the organization’s strategic vision across digital, media, events, brand, and executive communications.
• Serve as a strategic advisor to executive leadership, translating organizational priorities into integrated communications plans, campaigns, and audience-focused initiatives.
• Direct cross-functional marketing initiatives in partnership with internal departments, agencies, contractors, vendors, media, and coalition partners to strengthen organizational visibility and public engagement.
• Provide strategic direction and oversight to the Digital Content Manager, intern, external agencies, contractors, and vendors, coordinating priorities, deliverables, resources, and execution across marketing initiatives.
• More than doubled social media engagement within the first 21 months at the organization.
• Increased earned-media placements by 75% through coordinated media relations, communications, and partnership strategies.
• Established reporting across eight key marketing KPIs, providing leadership with actionable performance insights to guide strategy and decision-making.
• Maintain brand consistency and communications quality across digital and traditional channels while balancing multiple organizational priorities and stakeholder needs.

Sprolo Marketing Agency

Content Marketing Manager

• Oversaw content marketing initiatives for a diverse portfolio of 22 clients across healthcare, retail, education and home services, aligning campaigns with client goals.
• Managed a team of three in developing and executing multi-channel marketing campaigns, including SEO-driven content, social media, paid advertising, website design, email marketing, podcast production, print collateral, and brand design initiatives.
• Led public relations efforts through press release development, media interview coordination, and client communications to strengthen brand visibility and support strategic initiatives.

LAVIDGE

PR Coordinator

• Drafted press releases, developed media lists, coordinated media interviews, monitored earned media coverage, created social media content and reported on campaign performance.
• Cultivated relationships with regional media outlets and influencers to increase brand visibility and secure coverage.

Her Campus GCU

Social Media Manager & Copywriter

• Developed and executed social media content strategies that increased engagement and follower growth by 20% across platforms.
• Wrote feature articles and digital content aligned with editorial strategy, strengthening audience engagement and publication visibility.

Entrepreneur Media Inc.

Business Development Intern

• Supported research and development for the annual Entrepreneur Franchise 500® rankings, with contributions recognized in the 2021 and 2022 publications.
• Conducted market research, prospecting, and targeted email outreach in support of business development initiatives.
• Performed SEO audits and keyword research to strengthen digital content performance and optimize e-commerce book listings.

CLD PR

PR & Media Intern

• Supported public relations and influencer marketing campaigns through industry research, media coordination, and development of press materials.
• Developed press kits and researched media, influencer, and industry opportunities to support client visibility and campaign execution.

Nordstrom

Intern

• Gained hands-on exposure to retail brand marketing, fashion trend analysis, and customer-focused brand presentation within a nationally recognized retail environment.
• Shadowed store-level social media marketing activities to understand how localized content supports broader brand strategy and customer engagement.
• Learned visual merchandising principles, including the strategic use of lighting and presentation to reinforce product positioning and the in-store brand experience.