An InspirED Evening

Building an Integrated Communications Experience Around a Flagship Event



Event Communications & Brand Experience

An InspirED Evening is Education Forward Arizona’s signature annual event, bringing together education, business, philanthropic, and community leaders to recognize individuals and organizations advancing education and workforce outcomes across Arizona.


The communications opportunity extends far beyond promoting a single evening. The event requires a coordinated experience across sponsors, honorees, attendees, organizational leadership, media, and digital audiences—beginning months before guests arrive and continuing well beyond the event itself.


My role is to partner with executive leadership and development team to lead the MarComm strategy and execution surrounding the event, connecting storytelling, brand, executive communications, media, digital promotion, video, and the on-site experience into one cohesive communications program.

An InspirED Evening requires communications to work across audiences, channels, stakeholders, and production partners simultaneously. Rather than treating each deliverable as a standalone asset, we approach the event as an integrated communications ecosystem in which every touchpoint contributes to the larger experience.

Brand & Event Narrative

Honoree & Impact Storytelling

Audience & Digital Communications

Executive & Live Communications

Media & Content Production

Cross-Functional Production

From Strategy to Experience

The event comes to life across dozens of communications touchpoints. From the first announcement a guest receives to the visuals, stories, and messages they encounter in the room.


I help translate the broader communications strategy into tangible experiences across email, social media, PR, video, event collateral, sponsor recognition, executive communications, presentations, signage, and digital content.


Each piece serves a different purpose, but together they need to feel unmistakably connected: one brand, one event, and one larger organizational story.

Storytelling

Honoree storytelling moves across the entire communications experience—from the first announcement to the moment of recognition on stage.


I help coordinate the messaging, interviews, scripts, video production, creative assets, and amplification that allow each story to remain consistent while adapting to different channels.

Watch 2025's Honoree Videos

Watch 2024's Honoree Videos

Behind the evening are dozens of interconnected communications deliverables inlusing executive remarks, award videos, presentations, sponsor recognition, signage, photography, social content, media materials, and AV assets.


My role is to help keep those pieces connected so that what audiences see before the event, experience in the room, and encounter afterward feels like one cohesive story.

Result & Outcome

$4M

Generated from An InspirED Evening in 2025

400

Community Leaders in Attendance in 2025

66

Digital Reach

16.6K

Media Reach

What I Led

Campaign Strategy

Translated program and enrollment goals into an integrated recruitment strategy, defining campaign priorities, audience approach, messaging, channels, and the path from awareness to application.

Audience & Market Strategy

Identified priority audiences, influencers, and geographic markets, balancing direct applicant recruitment with outreach to counselors, educators, workforce organizations, and community partners.

Integrated Marketing

Coordinated paid, earned, owned, and community channels across the recruitment journey, aligning creative, media, communications, and partner activation around shared campaign objectives.

Optimization & Implementation

Stayed closely involved through execution and campaign optimization, using performance and recruitment learnings to refine targeting, media investment, retargeting, messaging, and conversion-focused outreach across cohorts.